Rowenta is a market leader in small home appliances, clothing and personal care, with several product lines: clothing care, home cleaning, home comfort, hair care, personal care, men's care, kitchen and accessory store.
Rowenta is a German manufacturer of small household appliances. Since 1988, it is part of the global French group SEB. The German subsidiary is Rowenta Werke GmbH in Erbach in the Odenwald district of Hesse.
Robert Ferdinand August Weintraud (1860-1927) founded Robert Weintraud GmbH & Co KG in 1884, and registered the Rowenta trademark, an acronym for the company's full name, in December 1909. His family lived in Offenbach am Main. [1]
The company initially used the slogan Muss heute eine Rowenta sein (nowadays it must be a Rowenta). In 2005 they introduced Smart Beauty. In 2014 they use the new slogan "Enjoy technology"
Product Presentations
1919 - an electric iron
1926 - the first electric coffee maker for restaurants
1949 - the first iron with a thermostat (with ceramic heating elements)
1957 - the first steam iron
1967 - hair drying cap
1971 - KG-22 coffee machine (Filtermatic)
1974 - his first vacuum cleaner
2001 - Bagless Vacuum (Infinium)
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