Feber products

Toys Feber is a Spanish company dedicated to manufacturing and distributing toys. It is specialized in vehicles, motor equipment and garden structures for children. Since 2006 it has been part of the Famosa Group.

Feber was founded in 1956 by José Rodriguez Zurita and during the 1980s it became one of the main Spanish brands, with products such as Chabel and Baby-Feber dolls. In January 1992 she went into suspension of payments, stopped making dolls and focused on her current business.

History:

Feber's origins lie in the "Toy Valley", an industrial area in the province of Alicante specialized in making toys. In 1956, businessman José Rodríguez Zurita acquired the company Juguetes Rosvi, which he had founded four years before with two other people. Starting from that base, he created a new company called Feber Toys, whose name is an acronym of its owners: the Ferre brothers, owners of a pyrotechnic company; the employee José Bernabéu, and José Rodríguez himself Feber specialized in the manufacture of dolls for girls, such as Baby Feber, and in motorized devices for children.

The company had its best time in the late 1980s. Its biggest sales success was the Chabel doll, based on the Licca model of the Japanese Takara, which competed in the Spanish market against Nancy and Barbie. Later came other toys such as Family Feber, Pocas Freckles and the Multihobby construction kit. In 1989, Feber opened Creadisa, its research and development department for new products, and began its international expansion. And in 1990 it increased its advertising investment with the arrival of private television, turning to celebrities of the time such as Constantino Romero and the humorous duo Martes y Trece. At the end of 1991, its turnover was 11,500 million pesetas and its staff consisted of 300 permanent employees.

In January 1992, Feber filed for suspension of payments with a debt of 6.5 billion pesetas.3 After fulfilling its viability plan in 1993, it stopped producing dolls and specialized in motorized apparatus and garden structures for children, under the presidency of José Manuel Rodríguez Ferre, son of the founder. In September 2006, Famosa took control of Feber.

Feber is currently one of Famosa's strategic brands, along with Nenuco, Nancy and Pinypon. The brand sells ride-ons, tricycles and battery-powered electric vehicles, as well as garden toys such as houses, slides and swings.